![]() ![]() “Wordle's popularity is partly to do with this moment in history," said Erin Sebo, head of English at Flinders University, Adelaide, who has written a book about medieval riddles. Robert Lesser, a US-based software engineer, estimates that by 5 March, Wordle-related tweets numbered nearly 15 million and the game was played 229 million times. On Google, searches for “word games" used to be popular for years, but Wordle has now garnered eight times the peak volumes reached by “word games"-and that is nearly as much as the searches for Netflix and Yahoo and more than covid-19. Indeed, Wordle’s swift rise sets it apart from all the best puzzles past and present. Such activities took young people “away from the hustle of daily life", she said, reckoning the trend was here to stay. Shannon DeVito, director of books at US bookseller Barnes & Noble, said sales of crosswords and physical puzzles in general had boomed during the pandemic as customers gravitated towards at-home activities. Some see the Wordle addiction dying down as the world gets normal, but the NYT’s high-value acquisition shows those in the business are upbeat. ![]()
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